Good jeans can last for years with a little care. Follow these simple tips.

Wash less often

Jeans do not need washing after every wear. Wash when they are dirty or no longer fresh.

Turn them inside out

This helps protect the colour and the outside of the fabric in the machine.

Use a gentle cycle

Check the care label. Our jeans are machine washable. A cooler wash is kinder to colour and fabric.

Dry carefully

Air drying is gentle on denim. If you use a tumble dryer, follow the care label instructions.

Fasten before washing

Zip up and button the jeans so the fly and rivets are protected.

Looking for a new pair? Browse our Men's Classic Fit Straight Leg Denim Jeans in black, light blue and dark blue.